Lumiere – The Beacon

Overview

As the first residential building offering free energy for life, the Beacon combines a sustainable energy design with luxury and affordability. For Lumiere UK’s launch of the Beacon, nothing could get this message better across than the latest in holographic technology provided by MDH Hologram. This property development of the future is offering integrated ground heat pumps, solar panels and a heat recovery ventilation system to provide its tenants with free energy for life.

The innovative design approach met with MDH Hologram’s latest product invention: EyeMagic, a self-contained holographic display, stunning spectators in bright daylight. A 360 degree view of the building amazed audiences to the glamorous launch at the Siemens Crystal building to the backdrop of London’s city skyline. As a synthesis of technologies, the holographic launch of the Beacon created a buzz in social media and is set to lead the way in property developments of the future.

Credits

Production & Concept: Giovanni Palma – MDH Hologram
Project Management: Harry Singh and Mark Cleere – MDH Hologram
Content Creation and Art Direction: Oliver Gingrich – MDH Hologram
3D Animation: Bishal Chowdhury and Enrico Rossi – MDH Hologram
Logistics: David Buchanan – MDH Hologram
Technical Design and Setup: Filippo Sironi Studio Tangram & Davide Capellini – MDH Hologram

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