Investec – Milan, Salone del Risparmio 2017

Investec – Milan, Salone del Risparmio 2017

Investec, specializing in effective and internationally integrated business offers a vast range of financial products and services to a niche clients predominantly from the UK, South Africa and Australia. Expanding into the rest of the world, Investec addressed future clients with the help of Studio Tangram and MDH Hologram.

With its presence at the Salone del Risparmio, the largest Italian event of the sector to exchange ideas, launch collaborations, and for the know-how of fiscal and financial regulations, Investecchose hologram technology to present its core message.

The zebra, representing the company’s financial services, is presented as a 3D hologram on an EyeMagic, perfectly integrated into the visual presentation of Investec’s exhibition booth.

Captivating the audience, holographic content is far more effective than merely viewing a video. Research data showed, that holograms transfix the audience and create memorable impressions: Investec thus ensures that their brand will have made a lasting impact on their clients.

Hologram

EyeMagic ™ is the “pret a porter” solution of our EyeLiner ™ top-of-the-range product. Its small footprint makes it the ideal solution for small to medium sized spaces. EyeMagic ™is perfectly efficient even in environments with strong light pollution. EyeMagic is a cost-effective solution for retail, exhibition spaces or even shop windows.

Credits
Conception & Production: Investec
Holographic film production: MDH Hologram
3D Animation: MDH Hologram
Architectural Design: Studio Tangram
Technical Installation: Studio Tangram

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